---
title: What Really Drives Sales Performance White Paper | Echelon
description: Learn what truly drives sales performance—why FLM coaching focus and quality beat traditional metrics in predicting commercial success.
image: https://go.thinkechelon.com/hubfs/Echelon%20Meta(1).png
---

# What Really Drives Sales Performance

*What Top FLMs Do Differently - Insight Backed by 472 Field Reports*

![What Really Drives Sales_Ebook Digital Reader ](https://go.thinkechelon.com/hubfs/What%20Really%20Drives%20Sales_Ebook%20Digital%20Reader%20.png "What Really Drives Sales_Ebook Digital Reader ")

 

## Stop Guessing What Drives Sales. Start Coaching Like It Actually Matters.

If your pharma sales team isn’t hitting quota, outdated coaching metrics could be the problem.

Our new guide, ***What Really Drives Sales Performance?**, *breaks down what high-performing first-line managers (FLMs) *actually* do differently—based on 472 real-world coaching reports across five pharma teams.

## Inside, you'll uncover:

- ![What Really Drives Sales_Ebook Digital Reader ](https://go.thinkechelon.com/hs-fs/hubfs/What%20Really%20Drives%20Sales_Ebook%20Digital%20Reader%20.png?width=200&height=278&name=What%20Really%20Drives%20Sales_Ebook%20Digital%20Reader%20.png)Leading indicators that predict sales success
- The 6 elements of high-quality coaching
- Where top FLMs focus, and how that impacts performance
- Why time in field ≠ results (and what to track instead!)

If you’re training FLMs or supporting commercial execution, this guide shows you what to coach, how to measure it, and how to get more reps hitting their number.

 Download the Guide

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