What Really Drives Sales Performance

What Top FLMs Do Differently—Insight Backed by 472 Field Reports

What Really Drives Sales_Ebook Digital Reader

Stop Guessing What Drives Sales. Start Coaching Like It Actually Matters.

If your pharma sales team isn’t hitting quota, outdated coaching metrics could be the problem.

Our new guide, What Really Drives Sales Performance?, breaks down what high-performing first-line managers (FLMs) actually do differently—based on 472 real-world coaching reports across five pharma teams.

Inside, you'll uncover:

Leading indicators that predict sales success
The 6 elements of high-quality coaching
Where top FLMs focus, and how that impacts performance
Why time in field ≠ results (and what to track instead!)

If you’re training FLMs or supporting commercial execution, this guide shows you what to coach, how to measure it, and how to get more reps hitting their number.

Download the Guide